Together with Acer’s agency partner Rational, we produced a series of influencer ads promoting the Predator line of gaming computers, as part of their ongoing campaigns for Intel.
The “Dominate 2020” digital ads feature notable content creator Ari “Triplewreck” Smith and custom music produced by Heat Index creative partner BAMES. Each video published on YouTube and Twitch as advertisements, building awareness for the brand’s products and performance.
With the ability to repurpose each video and insert new gameplay footage on request, Rational and Predator have since used the ads repeatedly to generate over 15 Million views across key marketing channels.
