FLIGHT CLUB FRIDAYS
In the Summer of 2019 Flight Club contacted us with an opportunity to produce the digital media for their signature performance series “Flight Club Fridays” featuring notable artists Smino, Doja Cat, and Flipp Dinero. The monthly event took place in front of a live audience in Los Angeles, Miami, and New York City.
We assembled a lean, travel-ready team to develop and produce the hybrid concept uniting live performance, sneaker shopping, and intimate interviews. Debuting shortly after the event, each evergreen episode reflects the local energy of the city and the temperament of the artist.
FLIGHT CLUB ALL STAR WEEKEND 2020
In 2020 as part of their brand activation in Chicago during NBA All-Star Weekend 2020, Heat Index produced a library of original content for GOAT and Flight Club. Over nine days, we strategized, produced, and delivered a library of digital content including a YouTube series titled “Friends & Family,” on-premise promotional videos, and experiential recap media.